PIONEERS
In 1991, we launched The Group of Zia Associates and changed
the face of retail advertising in Pakistan. As the pioneers in
this market, we worked with top multinational FMCG brands making
their way into our newly globalizing economy.
Blurring the Line
We started the trend of using custom-built and strategically
designed merchandising and communication tools to gain
a competitive edge where it matters most: the retail store.
Blurring the line between art and advertising, Trade Art ensures
that brands stand out and helps brands improve their presence &
sales in the Pakistan local market.
Through our merchandising support and cutting-edge retail activation,
We have managed to produce some of the most innovative products
for a few of the most prestigious multinational companies in Pakistan.
THE
STORY
STARTS
Established in 1991 and witnessing two decades of consistent growth as a business,
Group of Zia Associates under Display Power and Trade Art has flourished
as a producer of Point-of-Purchase (POP) and retail advertising.
We branched out from our comfort zone and built a business related to
antiques (Relics and Rarities) and Concept-Based Furniture & Themed souvenirs (Artables).
PIONEERS
OF THE
MARKET
In 1991, we launched The Group of Zia Associates and changed
the face of retail advertising in Pakistan. As the pioneers in
this market, we worked with top multinational FMCG brands making
their way into our newly globalizing economy.
Blurring the Line
We started the trend of using custom-built and strategically
designed merchandising and communication tools to gain
a competitive edge where it matters most: the retail store.
Blurring the line between art and advertising, Trade Art ensures
that brands stand out and helps brands improve their presence &
sales in the Pakistan local market.
Through our merchandising support and cutting-edge retail activation,
We have managed to produce some of the most innovative products
for a few of the most prestigious multinational companies in Pakistan.
THE
STORY
STARTS
Established in 1991 and witnessing two decades of consistent growth as a business,
Group of Zia Associates under Display Power and Trade Art has flourished
as a producer of Point-of-Purchase (POP) and retail advertising.
We branched out from our comfort zone and built a business related to
antiques (Relics and Rarities) and Concept-Based Furniture & Themed souvenirs (Artables).