THE
STORY
STARTS
In 1991, we launched The Group of Zia Associates and changed the
face of retail advertising in Pakistan. As the pioneers in this market, we
worked with top multinational FMCG brands making their way into
our newly globalizing economy.
We started the trend of using custom-built and strategically designed
merchandising and communication tools to gain a competitive
edge where it matters most: the retail store.
THE
STORY
STARTS
In 1991, we launched The Group of Zia Associates and changed the
face of retail advertising in Pakistan. As the pioneers in this market, we
worked with top multinational FMCG brands making their way into
our newly globalizing economy.
We started the trend of using custom-built and strategically designed
merchandising and communication tools to gain a competitive
edge where it matters most: the retail store.